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i think being a pua you have to know your fashion like names and brands and what hot and whats not because girls know and pay attention to these kind of things so when they see a guy who dresses like he knows his fashion its a instant subtle DHV but the KEY to making it subtle is to wear the stuff like its a everyday run of the mill clothing item
here some brands that help me get attention
Ed Hardy
Christian Audigier (especaily this one its tattoo art girls love it instantly makes u look Alpha)
Armani Exchange
Puma
Affliction
Sean John
Basically ne high fashion brand name it might cost a lot but I'm telling you the girls WILL notice heck EVERYONE will notice
In some ways i agree and in other ways i dont. Sure some people notice and pay attention to brand.
However, as an example, in my AFC days i lived with a buddy who dressed to kill. Armani Exchange, CK, stuff like that. He even wore a $20,000 watch (he is well to do and his father owns some watch shops). Me on the other hand id walk around campus in pajama pants and a cutoff ripped old t-shit with crappy off brand flip flops. People would walk right by him and talk to me.
Id actually goto college parties like that, while he'd be dressed nicely. i also didnt shave or comb my hair, he was well kept.
He had a girl friend, i was dateing 3 girls at the same time...and this was without any knowledge of the game. We both had a car and an apartment so niether of us had an advantage there...and our personalities are much alike.
There was a certain type of girl more intrested in him then me at the time, but my point is the apearence you have is only a DHV if its congruent with the venue your in. In college flip flops and goofy, 'i dont care' looks are better then dressy stylish looks, at least i found it to be that way.
Once your a bit older and going to bars/clubs that are upscale...then brand is about = look. I dress well, some of the stuff is name brand and some of it is not...and i get complimented just as much on the off brand stuff as the name brand.