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#3 The alpha never apologises.
False again. You must know that something that is not your fault is not something you should be apologising for. But if you accidently spill her drink or something like that it will come off as a real douche not to at least apologise for this. When definitely NOT to apologise: If you're trying to escalate and she stops you, there is nothing to feel sorry for, therefore you should NEVER get into apologising.
Very few leaders apologize. I do not apologize.
Apologies take no real effort and do not compensate the other person for whatever was damaged or lost. In the vast majority of cases where someone apologies, that's all they get. In addition to to that, lots and lots of people screw up, apologize, and then do the same type of thing over and over again. Women are attracted to men who find another way to deal with mistakes than just spouting some words at them. They want men who take responsibility for errors they've made by a) not repeating the same errors, and b) giving back value to make up for it.
In addition to that, and this is something all guys can connect with.... How many times have you apologized for things and when a woman was at a later time in a bad mood started slamming you for those things you apologized for? As soon as you apologize for something, it's very often put on the list of things for her to be pissed about in the future because the apology doesn't really do anything at all.
Also, when you apologize, you're being emotionally filed in part by her to all of her experiences with apologizes. It also puts her in a position where's she's supposed to accept the apology and that pressure isn't fair in many cases from her perspective.
How many times have all of you been in a situation where someone really screwed up and someone apologized for it in front of a group of people and you could feel the expectation from them to accept it even though you didn't feel accepting it was the right thing to do? Lots of people play games with apologies by purposely screwing up, saying things that indicate they're weak screw-ups, and profusely apologize. They're manipulating the group of people to pressure the person who is effected to publicly forgive...let it slide. I'm sure you've all met people who break all statistical likelihood for screwing up almost on a daily bases AND keep getting away with it by maneuvering people into accepting an apology.
If, instead of that, you're known as a guy who consistently and automatically makes up for anything he'd damaged or broken inside of a woman's boundary, you'll set yourself clearly apart from the 95%+ of guys who keep screwing up and apologizing for it.
A good example of this is by paying attention to public figures like Presidents. Presidents do not say "i'm sorry" when something doesn't work out. Instead, they'll say something like "mistakes were made and {whatever} is being done". Whenever a politician slips up and apologizes, his opponents are all over that display of weakness like a pack of wolves.
There's always a better way to take care of a situation than apologizing.
I also do not accept apologies that are the normal ones...the "i'm sorry, forgive me" and that's it type. For example, if I'm out meeting women and one turns biatchy on me (shait test), I pass by ignoring it, and she then apologizes, I require her to do something, like buying me a drink. There has to be value/effort attached to the apology.
You will find that when people KNOW that you're going to require value/effort as a price for screwups, you'll be amazed at how less often they screw up or jerk you around.
A good example that's directly attached to dating is that if a woman cancels a date on you, and she apologizes,
she has to know she's going to have to make more effort in some way or some other form of compensation. If a woman cancels a date on me, I'll just pick something for her to make it up to me. Like, for example, telling her "i'm fine with it if X" which is something like "i'm fine with it if you cook a nice dinner at your place on Saturday night".
When someone takes value from me without permission, they have to give it back in some way, an apology is not enough and I do the same in return.