I will challenge the PUA school of thought that looks don't matter to a woman. They do matter. Your body matters. Here is why, they indicate something women are factoring in more and more now on a reptilian level "high immuno response" and "a strong resistance" to disease, volatile environment shifts, social changes(scarce resources, riots, civil wars, being victims of crime as the result of resource shortages). Increase musculature, health and fitness is what is the underlying reason for looking good and being attractive to women. It is not so much that the value you on an aesthetic level like they would a Simon Lebon from Duran Duran poster back in the 80s for his mere physical appearance but more so because good looks and a muscular body signal -functional strength, increased immuno response, resistance to disease, the ability to fight, protect, gather resources in harsh conditions, beat out the male competition out there. This is why you MUST take care of your physical body with training and good nutrition. Okay, going to enjoy my chicken breast and grilled veggies now and honestly, if two guys with the same level of pick up, seduction skills were trying to get the girl, the girl would always go to the better looking, more built one. I believe a real man also looks like one. This is why I train like a UFC warrior 5/week. You should also.

Twitter @maaximummethod
http://www.maaximumseduction.com

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Omar aka McMaax
Maaximum Seduction

It matters quite a lot. Especially on the low end. You have to meet a certain looks threshold or it's not happening. However, with men(unlike women) it does come with diminishing impact. Basically a girl who is a legit 10, is dramatically better than an 8. Honestly, there is not a huge difference between a 10 guy and an 8. An 8 with good social skills will run circles around a 10 with average skills.

Looks is a an important component. It can absolutely rule you out.

Where I think a lot of people get mixed up is faces. Faces matter a ton on women. Perfect body, bad face, is going to cap her at a 7. For a guy? Not so much. Unless you look like Mask, your face isn't a big deal. It's far more your body and style than it is face.

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RSDTyler

I have to agree w/ this.

To add, I have girls that get really nervous around me b/c of my looks. Some women even project bad things on to me b/c of my looks--i.e. he has to be a player/douchbag. I am also short so to some women I have zero chance.

Also, women are starting to put more importance on looks now more than they did in the past. One reason is that they have jobs and they can provide for themselves. The second reason I feel this is because more guys are taking care of themselves

One of the best things about taking care of yourself is that you eventually stand apart from the rest. Two months ago, a chick working the register or a passing female would simply look past me. A non-enthusiastic "buh-bye" was the most I could manage from hired guns.

Anyway, I'm not ripped or anything but I just lost 10 lbs and it seems to have made a world of difference. I casually opened girls, and suddenly, they were qualifying themselves to me. It is definitely a confidence boost.

So while I believe pickup techniques allow you to be an efficient hunter, a well-maintained body can serve as bait. Look, we want women with nice bodies, so it's only fair that we provide them with a nice body, too.

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"You ain't accustomed of going through customs. You ain't been nowhere, huh?"

Eh...

Debate's been over for a while. You gotta look like a guy she'd be willing to be seen in public with. The whole evolutionary "showing dominant genes" shit is BS. It barely holds up to scrutiny if you are a guy who relies entirely on his looks to get laid, let alone if you use actual seduction techniques.

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These hos ain't loyal

looks do matter but they also don't.....i've been a ripped ass super athletic guy up to my 19th birthday where it went downhill...i went from 5'10 170 pounds of pure muscle to 5'10 220 pounds of pure fat within one year (due to depression from a broken heart) now im 5'11 200 pounds and picking up even more girls than i did at 170, confidence does play a HUGE role


but there's a limit, you don't have to be some ripped up zyzz looking guy to get girls, BUT you can't be some nerdy looking world of warcraft playing fat guy with confidence and expect to get girls who look like supermodels.....you have to care for yourself, take care of your hair, dress nicely, clean your teeth, work out, eat healthy...to be honest most girls nowadays are VERY superficial and only like guys who are atleast kinda athletic or atleast skinny, i was on a dating site for a while and saw multiple fat chicks saying they only like fit or athletic men, sad thing is those fat chicks are probably getting all the love they want...so it kills alot of guys who are kinda overweight hopes and dreams.......BUT here's where things change, a average looking guy ith game will almost always get the girl over a attractive guy with absolutely shit game.

so yeah looks matter, but not as much as people tend to think, if you know how to talk to a woman you'll have better luck than an attractive guy who's scared to approach girls

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"My understanding of women only goes as far as the pleasure. When it comes to the pain I'm like any other bloke - I don't want to know."-Alfie