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You may think that you treat all girls the same, but in reality you most likely project a subtly different attitude toward women you're attracted to an women you're not attracted to.
Since you're not attracted to these less attractive girls, you feel more freedom from the outcome. You don't care what happens. Things run more smoothly, things feel more natural.
On the flip side, you might actually be a little worried about whether or not things work out between you and the girls you're attracted to. It's only natural.
Pickup artistry teaches you to have an abundance mentality so that you feel freedom from the outcome with attractive women just like you feel with unattractive women.
However, you say that you treat all women the same. Well, attractive women don't have to express their interest in men and pursue men in order to hook up with and date them! They get hit on all the time. Unattractive women, however, feel more of a need to take the initiative and thus will give you more attention.
Therefore, you need to actually treat the women you're interested in differently in a certain way. Not differently in the sense that you should care about the outcome, but differently in the sense that you should take the initiative in seducing them.
Based on what you've written I can tell that you're not a very aggressive guy. Try being more aggressive yet remain unattached to the outcome.
When you say aggressive do you mean more masculine? if so that is how I portray myself.