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There's no rule book to picking up so there's no concrete way to 'learn'.
Everyone has different things that work for them. If you think that hypnosis or coaching just gives a "placebo" effect, it probably wouldn't help you.
Hypnosis may sound like a bunch of foo foo, weirdo shit... But the idea behind "learning pick up" is to rewire your brain. And that's what hypnosis is designed to do.... Rewire your brain. The fact that he was open to try being hypnotized realizing that there is some possibility that it will help is probably the reason it worked for him.
The fact that you say "coaching" just gives a placebo effect tells me one of two things...
1. You paid for coaching and it didn't work for you (either you had a bad coach or you weren't doing what you were told) so now you feel like you got "burned."
2. You've never actually tried it and you're not that serious about getting good. You just dabble.
The best athletes in the world have personal trainers. What makes you think you're so special that you don't need a coach? I coach and I STILL pay for other people to coach me... Why? Because it's worth it to me to learn something new if I can.
Here's what I've found is beneficial from paying for coaching...
1. You get instant feedback. You get mistakes with body language, tonality, mindset, nervous ticks... All stuff you wouldn't see or learn on your own for months or even years, corrected right then and there. You learn new things and can try them on the spot and get them down with someone there helping you. You have someone to keep you motivated... blow out after blow out so you don't wind up in the corner by yourself, sitting on your phone, waiting for the bar to close. A good coach will make sure you're always improving.
2. You're more serious about it. Think about it man... I charge people $6000 for coaching. Why? Not because I'm greedy. But because I want to know people aren't wasting my fucking time.
Think about if you made a huge financial commitment like that... Like college for example.
People pay what? 200k in tuition and what not to go to college to get a degree because they commit to something. After you get that degree... You do what you've gotta do to find a job in that field. You're committed.(I'm not an advocator of going to college because mommy and daddy told you that's what you've gotta do... If you want to learn, that's different.)
So if someone pays a few thousand dollars or more to have someone teach/coach/mentor them in pick up... What's there level of commitment going to be vs. someone who just signs up for a forum, reads a book or watches a couple of RSD videos?