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Me personally I'm not much in to the online game, even though before I did have a pretty good success rate. Unfortunately right now, with my business etc I've had to use it as a way to meet new women. I dislike using scripted shit, it just feels fake to me. So my question to you is this " is there an approach for older women I should be taking" because mine does not seem to be working. Probably my profile and pics, I would assume.
You can put any words into your profile you want, but they're just words. You need to think of creating a online profile like sexting a girl, you goal is to make them feel what're saying and visualize it without you there. You can't just run in there and text "I want my junk inside of you" as this has no feeling, so you need something like "While my hands are running up the back of your spine I can feel your breath getting harder and harder against my neck".
I'm not the best looking person nor am I rich but this is what oKcupid looks like and POF is far worse.
You asked for a different perspective and you don't like scripted shit, so there you go.