| I've done that when I just began, and it worked for me. I find that the problem with the "Hi" openers early on is that people often give you weird looks and, if you have problems with inner game (which your friend obviously does), it will shut you down very quickly. If you ask for time, however, nobody will look at you as a weirdo, so it's a much less painful start.
One thing to do in this stage is trying to push your comfort zone (strangely enough, there is one even for that). I walked around the streets asking people how to get places, but I found that talking to groups of people, to hot girls or to people that seem to be busy is harder than usual. So by talking to them you learn to overcome your fear.
Another thing I found out is that the comfort gap between this and opinion openers is too large. By asking time or directions, you are asking for a service that everyone is willing to give in this society - and you know it. However, asking someone's opinion on something seems very illogical to most people (you don't even know them, why would you care about what they think?).
So in that case, I would try to find some smooth way to go into a story. For example, in your case, if you're walking in a mall you could do something like:
You: Hey, what time is it?
Her: 5PM
You: Oh, ok (think for a second). Do you know if Madagascar is still playing? Cause me and my friend went to watch it yesterday, but they accidentally screened Paranormal Activity 4... blablabla (or whatever BS u'll come up with).
It practices story telling and shows your friend that people are willing to listen if you smile and say interesting stuff.
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