Do you sell PUA products online?



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PostPosted: Wed Sep 05, 2012 9:51 pm 
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Joined: Wed Sep 05, 2012 8:49 pm
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Website: http://upperlane.com
Location: San Francisco
A lot of PUA sites sell e-books, DVDs and other products. The majority of these sites are poorly constructed using long-formatting, a huge amount of text and a call to action at the very end of the page, which will undoubtedly lead you away from the site itself to a payment gateway provider.

Is this due to the fact that these revenue streams are so small in comparison to bootcamp earnings that it's not worth investing the time to improve the online sales process, or do they still convert really well?

If would be great if anyone has any data around conversions such sites are seeing.

Thanks in advance.

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PostPosted: Wed Sep 05, 2012 10:19 pm 
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business idea?

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PostPosted: Wed Sep 05, 2012 10:35 pm 
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Joined: Wed Sep 05, 2012 8:49 pm
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Website: http://upperlane.com
Location: San Francisco
I hope so. I've been building a product called Upperlane that's a platform specifically for dating and relationship coaches to create and sell online courses.

It's interesting to me that the current product offerings appear somewhat neglected. When comparing DVDs and e-books to in-person training sessions, they're the only products that scale and if managed well, could dwarf bootcamp revenues.

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