It's not about keeping things short, it's about structure
Having said that, yes, having standards obviously helps your game because it's related to self-respect. Of course you can't just tell someone to have standards (have self-respect). That's not how it works.
But here's a cool exercise for building up your standards. Make a brief list of the kind of women you won't have anything to do with. e.g.
1) I will not date women who smoke.
2) I will not date women who have poor personal hygiene.
3) I won't date women who are disrespectful to me or others
4) etc
And continue making this list. As you go on and include new things, you will realize what your own standards are. You will figure out what you truly want and don't want, and that itself will give your "standards" a big boost. It also teaches you to think in terms of what you want and put yourself first. If you want someone to raise their standards, get them to do this exercise.
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