Skip straight to what YOUR requirements are. Your profiles must be written really as though you are constantly bombarded with messages.

Mirror the HB profiles on a fundamental level.
You are trying to cut down on the amount of messages and requests by spelling out who NEED NOT apply.

You are annoyed.

You put very little effort into this profile.


Personality
Don't talk about yourself. Instead list open ended demands. HB's constantly get messages about their looks. Or guys pretending to care about other things.
Start actually caring about personality or at least be convincing by listing requirements. Do not EVER indicate that you are looking for a casual relationship.


Wealth insinuation:
Mirror the HB's profiles only substituting wealth for looks. Make it clear that golddiggers need not apply. Indicate your wealth/occupation as elusively as possible.


Stating that you are a catch will never ever convince any women.
It must be assumed as your frame and implied.


On POF you still will of course need to be the one messaging, but if she likes your message the first thing she will do is click on your profile.