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This is covered in many books. It's called buyer's remorse and is caused by not creating enough comfort before calling. At the time they give you the number they truly want you to call, but when you do they're no longer in the same frame of mind. It doesn't help that it's weird talking on the phone to someone - especially someone you were flirting shamelessly with the other day, who you know is calling because of that...
A couple of things to try:
1) DD recommends that you spend a few minutes after getting the number raising comfort again.
2) (I can't remember who promotes doing this, may be DD again) After leaving with the number, call them later that night with a quick message or another opener.
3) If number 2 seems weird to you, try asking a question that they aren't going to be able to answer (E.G. "Have you heard that song 'Homophobia'? Who sings it? I've been trying to remember for hours.") That way you ring them later that SAME night with the answer. "Chumbawumba. That's who sings Homophobia! I can rest easy now that I know! I knew you'd lie awake tonight if you didn't know as well. Sleep easy."
4) Establish a little roleplay in the first interaction - either a private nickname or joke, or one of the standard roleplays Mystery describes. This way you can step into your role as you call and it'll be easier for them to do likewise. (I like the 'divorce' RP in which I let them keep the dog, but I keep the DVDs. Then I can ring them and ask how the dog is doing.)
Hope this helps. Peace.
You are absolutely right. I had totally forgotten about buyer's remorse! Thanks for the tips and I will try that. I can't believe I forgot about that part, damn!!!!