It really comes down to a hip to waist ratio for us men. It's the same with women, but the ratios are a bit different. Studies have shown that women are more focus on the back (traps/wings/delts). This gives the illusion of a higher waist to hip ratio.

I had a friend who was pretty ugly, but he pulled fine women regularly. He had the best body I've ever seen in the gym I work out at and it's on a campus of nearly 30,000 students. Twelve pack abs and broad shoulders. I saw these two girls stop a basketball game one time just to stop and get a picture with him.

Body > Looks