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^^ Totally disagree. While I'll grant that looks help online (which, let's be honest, is the whole reason we're dating online in the first place- it's a grocery store of women whose pics we can look at and judge, physically, in rapid fire) it's definitely pretty easy to consistently pull 7's and 8's. I'm not the best looker (though I'm also not bad by any means) and I've fallen on my face a few times in terms of online game, but lately I've been on fire.
I'm gonna guess that the majority of guys who are failing with online dating are either going after the absolute cream of the crop (HB 9's+, who often times are fake accounts to begin with!) are sending messages that are WAY overly cocky and not funny and not original (this one I think is HUGE! Judging by a ton of chat logs I've read here, a lot of guys just come off sounding childish and stupid) or their profiles/pics don't match up. If you're stern faced and dressed in a tux and then talk about how much you love to kick back and relax, you're creating a contradiction. Everything needs to flow together- the pictures should be validation of the story you tell in your description.
It definitely takes practice, too. I've messaged over 400 chicks (ranging from about 6-HB9) and of that 400, I've actually met up with about 30. It's definitely a volume game and I feel like coming up with an original message that doesn't sound totally canned is the best way to reach the most women with the best results.
I agree with you. It just sometimes its frustrating. You send what you think is a good opener, but get no reply. Meanwhile, the fake/recon profile I created, I can come off as a chauvinist pig and still get women wanting to meet.
If you are average or below average looking. You can make yourself more attractive by putting up pictures that can make you seem more attractive. But I think women can be just like men and judge by pictures first. So being an attractive man gives you an edge. But the average guy maybe can be successful if he puts in the work.
I myself had success with POF and OkCupid about 2 or 3 years ago. Met around 20 women, probably got another 20+ numbers. Didn't meet all of them because they lived too far, or they/I lost interest etc. And I pretty much copy and pasted my messages, had a system going lol. I would take some of David DeAngelo's material and tweak it, it worked then. But not really anymore as more & more guys are using the same lines. Now you have David DeAngelo advertising on POF, so it's no longer a 'secret'. And women are getting wise to the copy/paste messages. It's vital to mention something from their profile.