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Something that will make them want to answer you back. Because once they do, you've pretty much got them to invest which I think is also the other component to keep a conversation going.
The thing is you don't have them them invested once they reply back to you. All you done really is got them hook enough to reply back. To get them invested you need them to drive the conversation. By that you need to get them reply back more than a simple reply back to you. Something more along the lines of a short paragraph. Think of this as if you are a sales person (which in many ways you are here). How would you go about selling the product which in this case is you?