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Average looking men perceive this reality given to them by the media that the average man is supposed to be fit as hell, drive cool cars, and have sex with lots of beautiful women. When this reality does not just come to fruition like it does so easily in what is presented to them, these guys do one of four things: retreat into the hatred of all women just in pure spite (Red Pill), give up on themselves completely and fall into a deep depression, let their anxiety run their lives, or take their mouth off their mothers tits and live their lives the way they want to with virtually no regard for what people think. The brutal truth is that only a small amount of men do the latter and at least TRY to succeed than men who fall to their anxiety.
To conclude, most, if not all, women in this society are not looking for a "nice guy" anymore. "Nice Guys" are obsolete, being taken over by a more superior male that exceeds well in a successful career, physique, and is free from any mental health disorders in his life. This also transfers over to women wanting healthier offspring. I think the main point is to stop working FOR women by giving women virtual power over you (ie: "Why hasn't she texted me back?!?!?") and instead make women work for YOU. Easier said than done, though...
Hang on a minute. RP men do not hate women. I will agree that there are often posts about women that cast women in a negative light, however, they are usually to highlight the importance of a man asserting his role as a man and how one or many have failed to do so have led to the issues men have with women. The problem is there have been a lot of people that don't really understand RP that try to turn it into bitch fest, borderline Elliot Whatever-his-name was. RP men do exactly what you say in the latter part of that first sentence: be a man by taking their mouth off their mother's tits and live their lives the way they want.
To expand on that, RP men don't play the nice guy as you go on to mention. The goal is to get laid while as we work to be the superior male that exceeds well in a successful career and physique. RP men do not work for women, we are working on ourselves while observing the state of society, and we are bucking the trend of feminization by embracing our masculinity. As you can see, a lot of what RP is about lines up with what you believe men or PUAs should do.
Anyway, back to the OP. I agree that you have to be more than average; however, it really depends on what it is that you focus on. As Manson's Models explains, you have to be polarizing. Sure, everybody's dressed nice, but is their game sharper than most men? Do they have loads of money in the bank? Do they drive a badass car? Do they have a sense of style that sets them apart from the rest? Do they have a huge cock? Whatever. There has to be something about you that has to be different than others.
Whatever it is you have, whether it's one thing or a combination, it has to be able to tip the scales in your favor.