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I was bored watching TV and my mind wandered liked usual and I think I stumbled across a logical reason why looks mean shit. This theory is in general terms like most assumptions made in PUA however I reckon looks only account for 10% of the average interaction and here is why!
You often hear the saying "What we fear in others is what we are ourselves" (something similar to that) basically because our mind is subjective. If for example your in a very negative mood you view the negative things in other people more than focusing on the good things. Our mood affects the way we see the world which is why when you are in state girls seem sooo easy

!. Think of how men mostly think when they see a girl in terms of what attracts. Looks is usually the first thing that comes to mind and is why the HB rating system is so widely used in almost all field reports. Men are visual creatures! We love to look and although a girls character plays a part in attraction we feel it is up to ourselves to attract through our words and actions.
Because we as men are visual we assume it is the same for girls! Most assume that because we have a fun little rating system and base so much attraction on looks that girls must think the same through our subjective mind (not sure if subjective is the correct word).
Women on the other hand who tend to be more clued up about social situations and for me they view every stranger guy as chodes until something through their actions or words change that. Think of that time when you seen a good looking guy not have any girls around him because hes being chodey! However when the initial hook point is there women tend to analyse what they say more as they themselves get attracted to words more than looks. Sure looks help but if you get attraction it means shit due to a thing called backwards rationalisation.
Backwards rationalisation can be explained from this simple scenario. HB10 gets attracted to an average looking guy. HB 10 knows that guy is using words to attract her but how is it possible for her to get attracted this much? OMG average guy suddenly looks like Brad Pitt thats why she must like him so much! Look at that cute little spot over his eye. Her mind is then rationalising why she likes him so much but it is to do with the attraction that the guy created through words and actions.
I had to write that down so it was out my mind

. Anyways back to TV...
Some good stuff in there. But no ones mentioned age yet...my theory is that younger girls place far more attention on looks than you'd think, particularly fashion. I would even go as far to say that under 25s are obsessed with looks as much as men! The older they get the more they realise it's NOT a good indicator of character and so start to get a bit more lenient...however the 'hunk' is always close to their mind.
If looks account for 20% of attraction just make sure you're as clean and good looking as you can be. Work on the other aspects of your life too.
I think Gunwitch has an excellent and easy few rules about looks and game. He says that looks plus game divided by two equals the level of babe you'll get. So a 10 looking man putting minimal effort will easily get 5s 6s and 7s. Gunwitch also said that for a long term relationship it's unlikely you will sustain a relationship with someone far too different in looks rating. So a poor looking guy rated 1 in looks could be excellent at game a 10 but will get those 6s and 7s. In a relationship he'll be lucky to have a 3!
The best thing about being male is that our looks are far more subjective than womens