Quote:
"What do I do? Well...... my job is to bring style to the area. Yeah, My goal is give this area a kick in the pants! I'm the guy you contact when you are trying to find that siiiiiiick modern sofa you have seen on online, in the magazines or on TV but had no clue where to buy it. But I dont just sell furniture, I sell a lifestyle."
This is good . . . but you're "telling" them your passion instead of demonstrating it. If you had 20 seconds for a radio spot ad, your pitch would be perfect. But if you've already opened up a set irl and the hbs are all ears for you, I'd think more towards the story/demonstration route.
Men are all about straight forward statements. I think women . . . well, they're more into the stories, especially ones where they can identify with a character in the story. You always hear women say something like, "I really identified with _____ in that movie." What they're saying is that while watching that movie, they've mentally put themselves in ______ character's shoes. Women lose themselves in stories.
So . . . I'm sure you have plenty of real stories to use but I'd think that a story about a singer in a rock band or a model who called you for a house call so that she could turn her bedroom into a rock stage or a French bed & breakfast or a Swiss Ski Chalet would spark more interest than something that sounds like a high powered job interview. Hell, even a story about some college kid who misses her bedroom at home . . . "awwwwww . . . "
Keep it quick, to the point, and demonstrate your passion. Then, you just move on to, "What would be your dream room? . . . Island resort? Lake cottage?", etc . . .
HB, "blah blah blah?"
Lifestyle Creator, "Blah blah blah right back to you." - translation = a little neg! Ha ha ha . . . Then seriously, "Hey actually, that's not so bad! We have this sofa from ______ and it would be perfect for something like that."
Lots of directions to take this routine. But it begins with identifying whether your target is a wannabe "rock star", "model", etc . . .