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More to the point, being non-reactive doesn't usually have a beneficial effect for me. This can be in conversation, in bed, anywhere. I almost always feel like I am the one pushing the interaction, and that when I don't do that, it simply doesn't go anywhere.
First, people are lazy. So if you are willing (and anxious) to do all the work in the relationship, most of them will let you. This is a kind of reactivity--the kind where you preemptively do something for fear that the other person will wander off to play video games or something if you don't. And if you have already set the precedent with the person that you do all the work, make everything happen--you are constantly working to be charming, entertaining, etc., it can be hard to change. They have expectations.
Second, even though people are lazy, they also want to participate, so if you don't give them a chance, they will sort of zone out on you, as if watching t.v. or some other passive activity. Think of the difference between a classroom teacher who encourages discussion and one who wants it to be all him, all the time. Once he has established a "lecture" pattern, his students will quickly learn to space out, even if he is a great lecturer--or at best force themselves to pay attention, take notes etc. Because they have learned they will not be called on the spot.
Things you can try: patience. Especially if you have not already established a pattern of being constantly entertaining, give her a chance to react. Not everyone reacts quickly--most people don't, and though being "the wit" gets laughs, it alienates people who can't get a word in edgewise.
On being less reactive socially--have a look at your underlying values and clarify what you want and believe. Find someone whom you admire and can model. Most of all identify your anxieties/fears and spend some time letting go of them (imagine what you fear as an image; imagine it getting smaller and lighter until you tower over that image, then brush it off like goose down). Lather, rinse, repeat.