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But then you could analyze this in another way, in PUA terms. If I don't know what I did wrong I can't improve, and if I don't know what he did right how can't I assimilate that part of his behaviour. That's sort of why I wrote this in the first place, I'm not jealous of friends that gets laid because they are good and confident with girl, I get frustrated when I try to analyze this particular friend and it contradicts everything I have read about attraction etc. That's what really makes me wonder.
Don't focus on individuals in that regard. Focus on trends. With yourself and with the world you observe.
If you get turned down one time, its not a big deal. That girl may just be a bitch. She might be having a bad day. She might have just gotten some bad news. Or she may just have zero attraction for you and guys like you. It has nothing to do with you.
Conversely, if you are getting turned down across a wide variety of situations with a wide variety of girls, then there is probably something you can improve.
Similarly, if a single guy is inexplicably getting girls, I wouldn't pay too much attention to it. He's an anomaly and you'll waste too much time and mental energy trying to figure it out for no payoff. Guys like that exist. I don't know why. I suspect its biological - that there is literally something about the way they smell or their bone structure that indicates healthy reproduction genes, a good immune system, and high levels of testosterone.
Don't worry about it. It happens.
What you should do is notice the world around you. The guys that always have hot girls with them. The guys that seem to be able to pull girls into "their world" quickly. You'll notice several, undeniable trends emerging among guys that are good with girls. Are they universal? No. Are there no exceptions? No, your friend is living proof of that. But to best stack the deck in your favor, follow the trends, not the one-offs.