okay, until recently, I always struggled when someone asked me about what I do, I never thought it was interesting. That was until some of the comments and guides on here showed me that its not what you do, its how you say what you do.
In a nutshell, I a software developer. I own 50% of a company based in London and we design and implement bespoke marketing solutions for companies like Gap (we work with them when they do 30% off voucher campaigns).
Anyway, last night I sat down and started to look at the way I told this and come up with something that I could begin to use and eventually build on.
This is what i have so far.
"OK, this might sound a little complicated, but I'll try to explain.. Lets say you are going on holiday and you need a flight, most people tend to book it online nowadays. Well, they could be using a program that I have helped to make.. So...,in reality, next time you are jetting of to the sun, you can thank me for it!. I really enjoy it. Most people assume that programmers are all geeks, personally, I think it's a rewarding career _if_ you enjoy it.....Just like any job, if you truly enjoy what you do and are passionate about it, it's fun and that's what it's all about. It does have it's perks as well, a client of ours was organising a large event in London some time back and we helped with the marketing. Fantastic event, lots of glamerous people and a lot of the top DJ's were booked to play. The location was perfect, clapham common and the summer weather would mean everyone would be having a great time. I managed to talk the boss of the organiser into getting a group of friends onto the guest list, so we all got glammed up and spent the day on the common and the evening at the follow-up party, all with VIP access!"
From what I see, it's got some good points in there, along with some DHV.
From there I would assume the possibility of being asked _who_ I work for, this is my next work in progress. I want to be careful that I dont come across as arrogant when explaining that its my business. Just enough emphasis to show DHV. Will post that for comments as and when it's done.
I see other ways of transitioning with this, but will just have to field test it to see and work from there.
Thoughts for improvements or comments in general are welcomed.
Credit to ace_of_spades for the opening lines from this thread
jobs-that-attract-vt11630.html. It worked, so I borrowed it.

The rest is true and I am sure that over time I can expand this.