Hey man, this question deserves a detailed answer... so here it goes
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Good evening.
PUA teaches us that after a flake or LJBF we should cut all contact, or at least reduce it to the absolute minimal. But woudn't that be needy and beta as fuck? Kinda, you don't let me fuck you I'm making a scene!
I would first separate the two reasons you give for freezing a target.
First of all, in LJBF you do not freeze out. A freeze out is intended to coax a reaction out of a girl, whereas in LJBF you either
1. plow through her objections by having a stronger frame
2. accept LJBF and pawn her (use her for preselection)
3. next he and break all contact. And that means ALL contact, not just for a while until she realises what a catch she has missed and is eager to drop her panties in front of you.
Second reason, after a flake, you freeze as a punishment or warning that her behaviour was not cool. As long as you come from a frame of "I hold all people in my life to the highest standard and I don't take crap from anyone" you do not appear needy or beta. My personal favourite is to always have a plan B and C so that when she flakes, I still have something cool to do. Then I do a Facebook check-in at some place just to let her know that I am not moping around at home all alone on a Saturday evening, but having loads of fun with friends. But I still freeze her out a little bit...
Third reason, and the reason freezing was invented for, is to break LMR. I will just direct you to the writings of Mystery on the topic, as he may very well have invented the technique. Also mentioned in "The Game" by Neil Strauss.
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Or do you wait a few days, pretend It's all fine and then make yorself scarce? And do you cut all contact at once or do it bit by bit? And what if I want to have a LTR with the girl and not just fuck her, do I still freeze and risk losing her for good? And if so, for how long?
You should freeze after a flake in such a way that she understands that there is a connection between the two events: her flaking on you and you freezing out on her. Otherwise the freeze out is besides the point. What I do is not call or text her between 1 and 3 days, depending on how bad the flaking was (1 day for flaking with a few hours notice and with a reasonable explanation, 3 days for flaking one hour before the agreed meeting time, and nexting her completely for not showing up without explanation). I also apply phone freezing, for example when she's not answering my call and as well she's not calling back after a reasonable period of time. Same rules apply regardless of your intent (just sex or LTR), and yes, there's always the risk of losing her. But then again, "For you to have a woman, you must be ready to lose her".
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Many guys say "freeze her" but I havn't seen a complete, detailed explanation on how to do it properly.
I hope this helped. Don't forget to read the material about freeze out as LMR breaker... Enjoy!
Thanks