Being a serious pua for the last two year I've only recently realized that I got a program running in my head, a software called love..
Remembering being younger love was always my biggest value. Always was something I strived towards. Now that I'm a PUA, this program is no longer appropriate I find.
Yet it still sometimes comes up in small forms where I start thinking...

Oooo she must be the one
I wanna marry that girl and have her children
How great would it be if I fell in love with her

I also noticed before when I'd be flirting with girls and trying to seduce them I would adopt the "make you fall in love with me" frame, and it would ALWAYS scare the girls away. I would say things like "I'll make you fall in love with me, you'd like that wouldn't ya", thinking back on it now I think I had a better chance of getting laid if I said "I'll make you my dirty slut, you'd like that wouldn't ya".

Its very strange indeed and somewhat difficult to root out these AFC beliefs like;
-Girls only want love and relationships
-You can't indicate sexual interest to a girl
-Make her fall in love with you through comfort

However I'm beginning to recognize these old beliefs that I have that are no longer needed in my life. And seriously contemplating this idea, aren't LOVE and SEDUCTION two conflicting beliefs??????

What is the modern storyline of your blockbuster hollywood romance
1)Nice guy falls in love with a girl..
2)Girl falls in love with the nice guy
3)They get separated
4)The girl is now with the jerk
5)But obviously the jerk is no match for the nice guy who steals the girl back from the jerk.

If this isn't AFC conditioning on a global scale then I don't know what is. And I bet alot of guys think this way in real life due to hollywood propaganda and from the opinions of confused women regarding relationships and sex.

Now how is love and sex found in real life?
1) Guy goes out many times a week
2) Guy gets rejected most of the time by women but it fine with it
3) Guy gets a date
4) Guy leads, plays the cards right
5) Guy gets laid
6) After many lays, guy decides to keep a girl for a relationship and starts seeing her many time per week.

I think the above is more real, and I certainly found it to be real in my own life. Compared to the "FALL IN LOVE" hollywood programming that so many guys carry, which I carried for the longest time which DIDN'T COME TRUE, NOT EVEN ONCE, and actually scared the girls away.

David Shade put it beautifully.
Being in love with the idea of being in love. You end up choosing the person who's not right for you and you'll be in a relationship out of need, this takes away from the genuineness of it.