When discussing non-moral goods, one may make a useful distinction between inherently serviced and material goods in the marketplace (or its exchange value), versus perceived intrinsic and experiential goods to the buyer. A strict service economy model takes pains to distinguish between the goods and service guarantees to the market, and that of the service and experience to the consumer.
cost vs benifit = value, value is subjective
in my opinion, that ross jefferies quote is absolute horse shit, it totally contradicts value theory completely, and thinking this way and following it, will actually lower your initiatial value, lowering the cost of something, raises the value when the benefit remains constant
what he is saying more reflects prospect theory, and to that degree I agree that people are more motivated by a fear of loss, then the prospect of gaining something, investment can trump value, sure, the idea that the more you invest in something, the more you will fear losing it, but to make something hard to invest in, in the first place would be lowering it's initial precieved value
example
-think of highly priced crap at a store vs a good item on sale, your not going to pay 400$ for a smelly pair of shit stained underwear just because it costs more, but you might buy a pair of armani jeans on sale for 20$ that were marked down from 300$ cause the precieved benifit vs cost is great
in terms of prospect theory the thinking is not surrounded by raising the value, it is surrounded by a fear of losing value
example
-a guy buys a pair of sunglasses for 20$ and wears them for two years, they become his favourite sunglasses, he goes to play poker with his sunglasses on and wins 2 tournaments with them on, they are now his lucky favourite sunglasses, one day a guy from a sunglasses store approaches him, he offers him gucci shades for free as long as he gives up his lucky sunglasses, the shades look way better, cost way more, overall you he has more to gain by taking them (more value behind the gucci shades
the fear of losing his investment in his current shades, trumps the value of the new ones, he keeps his lucky shades and turns down the gucci shades
http://en.wikipedia.org/wiki/Value_theory
value theory ^
value does not only have to do with personality traits, status is completely subjective, almost every woman values something different from woman to woman
a great example of this is my best friend, he is model good looking I would score him a 9/10 (no homo), I have personally seen him offered no strings attached sex three times before he has even opened his mouth (and he regularily gets hit on when we go out as long as we break the ice if you consider that, he has had sexual proposals made much more times then three times in total), and two out of the three proposals before he had spoken were from reasonably attractive girls, absolutely no personality was demonstrated at all, and the most notable time was just sitting on a couch at a party, drinking our beers, minding our own buisness, girl walks up, sits on his lap, and opens him with, soo... you wanna have sex?, he simply answered ok, they went upstairs and fucked, end of, he didn't even get her number, tried to find her facebook the next day, found out from our other friend who threw the party that she had a boyfriend and reputation for being promiscuous so he stopped pursueing
the more precieved benifit a girl sees in you vs the cost of getting you, the more willing she will be to invest in you, it works the exact same for a guy
lets say you are at a bar, there are two girls, one is a hb7, and one is hb9, now, lets say you know the hb7 is up to have sex with you for sure, right then and there, and the hb9, you know she likes you, but she has a boyfriend and she will not sleep with you, but there is about a 50% chance you can get her number behind her boyfriends back and possibly follow up on it, but it is very iffy
now, depending on what ''you'' value (it is subjective from person to person), some guys would value the sure thing with the hb7 and be attracted to investing their time and energy into her (less precieved benefit but at a lower cost), but some would choose to invest their time and energy into the hb9 (more precieved benefit but at a higher cost)
the more value you can offer women, the more attracted to the idea of investing in you they will be, and investment ranges, all the way from investing into a conversation with you, to having sex with you, to being willing to die for you, the more value, the more willing to invest
and in terms of pickup, one of the best ways to guage how much value a girl precieves you to have, is to test compliance (how willing she is to invest)
and one of the best ways to bring value, is to lead, qualify, and escalate (take all the responsibility as well as risk and make it as easy for her to sleep with you as possible with as little cost on her end as possible)
and value is subjective, and for the most part, I don't agree with your post, alot of girls will precieve you to be lowering your social value if you are an angry reactive person, it simply raises the percieved cost, how ever when using classical conditioning, if a girl is invested enough into you, you can use negative reinforcement to condition a girl to re-shape her behaviors, when she notices a pattern of punishment for bad behavior, she will avoid those negative emotions, thus avoiding the behavior, but you have to be careful with this, because
IT LOWERS YOUR VALUE and too much negative conditioning can lead a girl to assosiate negative emotions with you, instead of the behavior, and eventually, she will rather lose her investment (lose interest in you), then deal with the cost of keeping you around (not enough value)
it is fairly similar in terms of positive reinforcement as well, when you are conditioning behavior, it has been studied and noted that intermittent rewarding is more effective then constant rewarding due to instrinsic motivation, eventually too much positive reinforcement can be seen as supplication towards a behavior that a person was already instrinsically motivated to do in the first place, and when the supplication continues the person loses motivation towards what they were instrinsically motivated to do in the first place (it starts to seem like a form of manipulation)
basically too much negative or positive emotional stimulation can be a bad thing
also, never appologising is also a load of shit, I have closed two girls primarily because of appologizing (including the last one of which I was ready to give up on and actually deleted her number) and it made the set, without doing so, I would have blown it in both cases and lost both girls, it is important to remain congruent to who you are and not appologise for having sexual intentions or being sure of yourself, but when you fuck up and do something reactive or wrong, and you know you have done something wrong, lose your ego, appologise when it is deserved, it is the right thing to do
for example, if you are like me in my frist instance of an appology making a set, sitting on a couch all night argueing with a girl and being extremely rude and harsh with her for no reason other then you are drunk and reacting to her spilling beer on you when it was an accident, that girl deserves and appology from you being an insensative dickhead, not saying it will get you laid, but it got me laid, so there ya go, sometimes it is nessicary to drop your ego suck it up, and re-frame the situation with an appology (it is highly unlikely a re-frame would have been possible if I never appologised)
CHAT
