I've been experimenting with this a long time and it's one of the basics of pickup.
I call it "Unsexing"- It's where you refer to girls as guys when talking to them. It's particularly powerful for beautiful girls. For our younger PUAs it's a form of disqualification. They always take offence and say
"Hey I'm not a guy!"
Examples:
Met an Hb7 in college. Conversation got going and she did something stupid

goooold for me

.
Fox: Duuuuude!
HB7: Hey I'm not a dude! Maybe dudette but not dude!
Fox: Duuuude...
HB7: *Pout*
This one was a quick text:
Fox: Happy Birthday SPAM! (she loves cats for some reason)
HB8: :O Catlady!!!
It's a nice powerful subtlety! Keep using it guys.