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I think you underestimate how much looks matter online. I've played around with many fake profiles to understand the drivers of online success (I have 6 up at the moment).
Thats a lot of profiles. But anyway I am not underestimating how much looks matter online. They do matter, but it will only help you so far. Ya it may help you get the number, but you can loose the girl with the first phone conversation or when you first meet her for a number of reasons. Remember there are AFC's that are physically attractive online, but will loose the girl once he contacts the girl off line.
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Using the same routine stack you get numbers etc from many, many more girls online - and faster - when you have goodlooking guy pics up. Furthermore, you can get away with saying pretty lame things if you're goodlooking and still close - I.e. not being funny, not DHVing - things that are absolutely neccessary when I use my own mug!
I don't think a good looking guy can always get away with saying anything.
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When you're online, looks are a major factor in opening, maintaining a conversation and closing. Looks matter way more on the net than in person.
I know I am not one of those physically attractive guys but I am not ugly either and I been able to maintain conversations online pretty well I think. My response rate is roughly 30% with a 10% closing rate. Which I think is good for the area I live in.
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Get some good looking guy photos (and ugly guy photos!) from a friend or something and try it out - you'll see I'm right.

I try it, but I also think it depends on where you live.
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RE: Comfort
I agree, this helps a lot - but it's still not going to work all the time. On PoF, where I do most of my online sarging, girls get so many messages it's easy to get burried under a pile
RE: Reopening
Sometimes you need to reopen to make her 'truly interested' in you! Attraction can be created - but not always on the first attempt!
I basically agree. But if girl is not interested she is not going to make sure your message is going to get lost in the pile.