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Girls complain about this; however, in every single experiment I've ever done (using short snappy openers) personalisation doesn't seem to matter - and actually seems to be a slight negative.
And yet girls on POF at least also complain about getting the same type of non personalized messages.
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By short and snappy I mean things like
"I know we haven't met, but I think we should break up"
OR
"I'm planning a jewel heist, want in?"
etc
Neither of these openers are great - I have far better ones than these, but I'm not sharing

I would never use those on POF, maybe on MySpace when I was younger.
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If I've ever tried to personalise any message of that kind I get a lower response rate than if I don't personalise at all.
Interesting. My personalized messages tend to have a higher response rate than my generic ones do.
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My view on personalisation is that in most cases guys will mention something in her profile that absolutely everyone else mentions too - hence you don't stand out.
True. But the key here is to use her profile to your advantage. A lot of guys are either try to relate to what the girl says or bring something up that she mentioned in her profile. But if bring something up that is in her profile without even mention it at all, at least in my experience, you will have a higher response rate.
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Saying that online game is a numbers game is very misleading. Online game is no more a numbers game than 'in field' game.
At least to me, the 'numbers game' phrase implies that pretty much everyone will get a similar response rate and all you have to do is message enough people and you will succeed. However, this is not true.
Response rates can vary massively as can close rates - depending on your level of skill. As I said, when I started out on PoF I got 2% reply, 0% close. I now get 70% and 40%. I would say that online game is an improvalbe and learnable skill.
How is it misleading? The more messages you send out the more responses you will get statistically speaking. In field you have more control of the situation and have a much greater chance of closing than online. As oline is send message and look for a reply. In game its instant. Yes to a degree in field is a numbers game. But I don't think it is as nearly as much tho.