Canned material very rarely works on line. One of the main reasons canned material works in the field is due to the way that you deliver it. We are able to communicate what we're saying along with our body language, tone of voice etc etc. But with on line messages we're strictly limited to words and our picture. and the truth is, unless your incredibly good looking, most girls wont even bother looking through your pics untill theyve actually started to develop a genuine interest in you. The upside of this is, their actually giving you a chance based on what you have to say not based on the way you look or your social pressance which works well for alot of the guys out there who dont have much confidence when approaching woman and screw it up due to their nerves.
The trick is to A. actually read her profile! not alot of dudes take the time to do this, most guys just want to play the numbers game and use canned material and girls know this, their not stupid. So when you send them a message that illistrates that youve taken the time to actually read their profile that already is going to grab some attention. Also write to them as if you already know them, as if theirs no weirdness what so ever. Ive actually had alot of girls end up saying to me "hey, have we met before or were you just a random who messaged me?" which illistrates how easily you can build comfort with this method.
So grab something on their profile that interests you and make a conversational topic about it. Like say a girl has on her profile that She likes kanye west and that one of her fav movies is bambi you can write to her and say somthing along the lines of "Your a kanye west fan? Ouch! you almost lost me with that one right there! the dude says the S bomb in a song about jesus, what would your mother say

Lol, but you scored brownie points for being a bambi fan so we can still be friends. You know that was the first movie I ever watched as a kid. I remember I was at the movies and everybody around me was crying and I said to my mum "I dont know why everybodys crying, bambis mums just asleep" and my mum says "no she's dead" and I started balling like kanye west at the MTV awards when he didnt get the video award!

lol. So how are you doing?"
You'll get the occasional girl who wont write back and think your some weirdo for writing a majorly long e mail to a complete stranger. but most girls find it so refreshing to see a guy start a genuine conversation that they reply. they also dont have their sleeze protector guard up because they dont know if your trying to flirt with them or just bored or what. and once that guards down, after 2 or 3 e mails of random shit talk conversation you do the "get to know you" conversation and it seems alot deeper and a number close or even a meet up is easy as can be from there on. Ive met up with alot of girls from everything from dates to one night stands from this method without even bothering getitng their msn or even phone numbers first.
Ive got a gambit that makes 7 out of 10 women you speak to on line want to sleep with you but that ones for later.