New guys always come on here and one of the first things they want to know is this;
Do looks matter?
What usually happens is a multitude of guys post a wide range of opinions on here and the post breaks down into fighting and bickering. Instead of giving you my opinion on the subject I'm going to assume that you are smart enough to come to a conclusion for yourself.
Below you find pictures of legit dating coaches. If you want to see if looks matter its best to look at the guys who are pulling and fucking women.
How do I know which dating coaches are legit and which ones are frauds? In some cases I've seen some of these when they have came thru town doing bootcamps. In most cases, however, I cant be certain but I've been doing this for almost 10 years and by now I have a pretty good radar for legit guys. With that said, just because you may not see a particular dating coach on here that doesn't mean he may not be legit (but it could mean that) it could just mean I forgot about him or dont know about him.
After you look at the pics I will have you answer three questions to yourself. There are no right or wrong answers. Your answers will help you to decide once and for all if looks matters.

Mystery^

Neil Strauss^

Matador^

Hypnotica^

Gunwitch^

Tyler Durden^

Julian^

Jeffy^

Alex^

Brad^

Rob Judge^

Paul Janka^

Roosh V^

Swinggcat^

Steve Jabba^

Sinn^

Liam^

James Marshall^ (In the center)

Richard^

Adam Lyons^

Boytoy^

Chris^
Before you read any further answer the following three questions:
1) Do I think women would find the majority of the above dating coaches attractive?
2) Do I think women would find the majority of the above dating coaches average in looks?
3) Do I think women would find the majority of the above dating coaches ugly?
Once you have your answer you way read on.
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If you think the majority of women would find the above dating coaches attractive its reasonable to believe that looks do matter because if they dont then why aren't more dating coaches unattractive?
If you think the majority of women would find the above dating coaches average in looks its reasonable to believe that looks do play a somewhat important role in the pick up/seduction process because if they dont then why aren't more dating coaching unattractive?
If you think the majority of women would find the above dating coaches ugly then its reasonable to believe that looks do not matter because if they did why would so many ugly guys be pulling women?