I've been thinking about the meaning of being an "Alpha". Take this all with a grain of salt if you dont like it as it's still thoughts I'm formulating...
On the one hand (is a thumb and fore fingers) the term "Alpha" and "beta", imo, carries with it a context of "might makes right"; the bigger man gets what he wants and whosever expense. Which is true but has some problems attached to it:
The problem is that it can really breed the same old as*ho*e mentality that many of us were put under the thumb of/bullied under during our school years (think of how jocks typically act). Who's to say that by following the same context that we don't become the same and treat others in the same shi**y way we were treated?
Point: Alpha can have a very solely self-focused mentality attached to it.
On the other hand, if you look at things as "Leaders" and "Followers" rather than solely "Alphas" and "betas", the context magically changes.
The frame changes slightly.
Now you're not just an Alpha trying to get what he wants but a Leader guiding a woman to what will maker her succeed (which is effectively what you want as well). Not only is that less douchey but feeds more into a womans desire for comfort and safety. This lends more to our supposed motto of "leaving a woman better off than when you found her". That's what a leader does, helps the followers to acheive their goals.
I've also noticed that a Leader mentality can have more positive effects with dudes and other AMOG's than a two dimensional A/B. If you're solely an Alpha than you have to butt heads (like rams) to see who has the biggest game. If you're a Leader, than youre goal is more group focused and how the group can succeed (with you as Leader of course

). If dudes try to challenge you in a traditional Alpha manner, they're now doing it at the expense of the harmony of the group. Followers don't like this. (think of how birds act when one bird in the flock starts to get riled up - they all get agitated).
This also gives you the opportunity to promote other AMOG's to positions of "authority" within the group - making them "Generals" of sort... the key thing being, YOUR Generals that YOU promoted. -- If it's better for the group that you let someone else lead than (as the Alpha Leader) you can then choose to give up power temporarily. The message being that the power is YOURS to give up and take back again depending on what's best for the group. That shows a security in your position and seems to me to be real Alphaness.