| If you go around saying, "I'm a PUA!", women will assign low value to it, as they should. It belies a lack of social competence to call yourself by that name - unless you're marketing a product and actually doing decent with it (let's put that at least about 20-50% of your monthly income is derived from pickup-related stuff and you make at least 40-60k per year). Before that, all it says to a woman is, "I'm a dude who likes to go out and troll bars and look for women with a funny hat and goggles on, insult girls and magically they sleep with me!"
You have to understand, the common woman's awareness of PUA corresponds to about equivalent knowledge to the common man's - treating women like objects, rating them on a hotness scale, and negging (or other "tricks" - whatever the hell that means) to trick a woman into bed with you.
Now, that doesn't mean if a girl brings it up you should lie. If a girl is like, "You read that PUA stuff, don't you?"
You should just be pretty upfront and like, "Every once in a while, any man who wants to be the best/good at dating would read that or at least check it out." or something like that. Basically make it seem like it's totally normal, and any man who doesn't is an idiot, and you're actually just being smart with your love life - which is all 100% true.
I mostly get this reaction from girls that knew me from before I was involved with PUA - if you sucked with women like I did, the change in the number and quality of girls you get will make -any- woman turn her head and be like, "Wait a second - how the hell did that happen?"
I've only gotten questions about pickup from girls that I had fucked previously before I started it. And their reactions have been overwhelmingly positive.
Saying, "I'm a PUA!" makes you come off as fake. Being smooth and doing things right shows that regardless of how you got there, the end result is good. You can't argue with results, and women know that.
tl;dr:
Don't call yourself a PUA. Ever. Unless you're selling a product and doing well with it.
If a girl asks, don't be coy, but don't be like, "YEAH I READ EVERYTHING, Tyler, RSD, Gambler, Mystery OH HELL YES".
Just be like, "Yeah, a little bit."
Done.
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