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Are you not just effectively describing negging??
Insult or offend the girl to captivate her attention?
I think he is describing something more overt, a neg is underhand, not clear.. it's left to play on the other persons insecurities, where as this blow out tactic, I have used a couple of times, is more about a clear cut statement of disinterest.
I prefer using it in Long Term sarging, where you are sarging a girl over a long period of time, usually for logistical reasons and the girl has grown disinterested, blowing her out, when done tactfully is a good way to wipe the slate clean and make her think twice about where she stands with you. It refreshes everything and takes doors that were closed and opens them.