So I was watching TV the other night, something I don't get time to do much these days... not that I mind, there's hardly ever anything decent on. And this advert comes on. Afterwards I'm sitting there in a state of utter disbelief... the lengths marketers will go to is fucking despicable. Let me paint a picture for you.

We see a man sitting in his chair, perusing his daily paper. Now this is a good looking guy. A handsome, middle aged guy with a little grey on the sides, y'know... and he's reading the paper about politics, the sports pages, and checking the free ads section for a second hand lawnmower or power tools or some shit like that.

And his 2 litttle girls come running up to him, out of nowhere, maybe they got bored on the swings. That's not relevant though, what's important is the conversation they were having on the swings... because daddys little princesses were having a heated discussion about the well being and current emotional state of father dearest. And now they've reached a final decision, they unleash their plan upon him. "Daddy!!!" They shriek... a mixture of uncontainable excitement, pride, and anticipation can be heard in their voices - that sure got his attention! And he notices one of them has something behind her back. The girls look at each other with glee, as if to ask "should we tell him?" - father at this point is shitting himself because he's seen this kind of false innocence before; perhaps they want him to buy them something and he just spotted a second hand DeWalt power drill with 40,000 bits he'll never need in the ads for free. As we can tell from the fact that he's middle aged with two daughters and living alone (just trust me...) he really doesn't need to be choosing between them and his current DIY aspirations. So he holds his breath and asks what the fuck they want, more politely of course because this was before the watershed.

So one of the girls presents to him this fucking box. And holy god.

Yep, they want daddy to cover his greys! And it's not just shitty cheap hair dye either, this is that ultra smart shit that targets ONLY the grey hairs, I mean how good is that? You don't have to worry about it doing anything to the hair that's already black. Technology. And, as they present this box, they're both like "Pleeeeeeease" in perfect unison (they practiced this on the swings). In their best cutesy 10 year old voices too, no less. You can tell this guy isn't a good actor because instead of the "gee thanks" false smile and slow walk towards the other room to punch the wall and curse his own flesh and blood, he accepts it with great enthusiasm and gets right to work. Fuckin' A.

It is now time to learn about the product! I'm not gonna bore you with that, but after the pitch is done... it shows this dude all happy with some woman in his arms. And the girls are high fiving and shit , not just because daddy has a new woman, but because they didn't get grounded. Good thing he sorted those greys out and it all went to plan!

Let's get serious now... the marketers who made that advert were preying on mens insecurities to get them to buy their product. They want men viewing it to think "Oh shit! If I don't sort my hair out I'll never get a woman", and the sad thing is this kind of crap actually works. Dude wanted a new lawnmower or some tools or whatever the fuck middle aged men sitting around the house going grey wanna buy and his day just got fucked up cos his little girls think the only way he can get a woman is to cover them greys - way to go girls, you just ruined dads self esteem by making him feel older than he really is and basically told him if he didn't sort it out he'd never be happy again.

If you're worried about the way you look, it's shit like this that's to blame. Don't worry about your appearance, seriously. Make the best of what you've got, hell if you've got a good personality and have some degree of confidence you don't even need to do anything. Got good hygiene? Then you're good to go. Don't let the media or other people tell you how you "should" look. We're a society of people pleasers, concerned with nothing more than how others see us, what they think of us. Fuck being perfect. Be you, and be happy.

Just about every commercial directed at consumers sells something that is related to the "self", rather than the product itself.

Buy product x - and become cool, social, successful whatever. It has almost always nothing to do with the product.

I recommend the "Century of the Self" series.

Yeah totally dude, it sick how advertisements do this. They use "psychologists" to pray on your weaknesses.

However that said, women get it A LOT worse. They have to be seen as beautifull by a lot of people. And if they aren't they are seen as worthless. Is that really fair?

One prime example of this is the fact that nearly everyone rates the girls they pull in the PUA community, based entirely on looks. A number of people also game competitively to pick up the worlds "most beautifull women".

People say things like: "I picked up a HB 9 the other day" (hey ive been at fault here too). Really it should be irrelervant.

In all honesty ive had relationships with a number of girls who might be perceived by others as borderline in appearance. But they have been fun, crazy and interesting girls. For those girls in the PUA community I think its important to know that you too won't be affected by your looks, provided your outgoing enough to get out there and have a great personality.

Also, ive had relationships with really physically attractive girls and I ended up cutting them off because they didn't have a personality, they were vain, shallow, superficial and boring.

If theres are moral in any of this, its that we all shouldn't take looks so seriously, in ourselves and in the women we game. Because you might miss out on a good thing if your shallow enough to write the girl off at face value.

_________________
-HomeWrecker

"The Part-time, residential, demolitions expert".