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Heavy weight lifting will shape his body AND burn localised fat
although you should really do a full regime, for appearance i'd suggest weight training at 90-100% max weight, that will shape his muslces rather then burning fat or giving definition (he can work on that later) specifically. for example:
I agree with sheps. Search in YouTube for HIIT routines. The main idea is to do few repetitions (max 3) in a slow motion, with the maximum weight you can handle. You can also do it using bodyweight but in hyperslow motion.
If he only wants to get tone and burn fat and gain muscle, isometric exercises (Charles Atlas) yield the fastest results. The problem is that you lose a lot of flexibility and speed, and your strength grows almost only for the position in which you do the exercise, and not for the whole range of movement.
Maybe, if you want you friend to understand that he doesn't have muscles, you could try this exercise with him:
[youtube]
http://www.youtube.com/watch?v=vnXMWeQFIRQ[/youtube]
He suddenly will understand without you saying anything.