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This pua stuff makes me feel sick sometimes. How do you cope with hurting girls and using them.
You cope with it by not doing it. Nothing in any PUA material I've ever read says that you should cheat on your girl - that was your choice.
My advice to you would be to stop committing to LTRs or even dating a girl exclusively until you're absolutely sure you can be faithful to her. If you still desire one-night-stands, then you probably shouldn't be settling down at this point in your life.
If you're driven by a desire to be in a loving relationship, however, then do it - just don't make it exclusive. It's very much possible to be best friends with a girl, see her all the time, and have you both love eachother a great deal, and you can both fuck other people on the side.
Figure out what it is you want and go for it man, unapologetically. Write it down and start thinking about how you should present yourself in order to attract exactly what it is you want.
If you want an LTR without the limits of exclusivity, then be honest about it with the girls you decide to pursue. Or, if you don't like the idea of her seeing other guys, but still would like to enjoy sex with other girls, then go after bi-sexual chicks who are into threesomes - AND LTRs with men.
Recently my g/f FINALLY admitted her bi-sexual tendencies (i've been calling her on it since we met - lol) and let me tell you, being honest about what I want has gotten me a long way towards actually getting it.
This also eliminates the need to hurt or use girls... unless they want you to of course
