There are three individual brains that compose our brain. The 2 latter brains evolved to help us acheive the objectives of the 1st, which are survival and replication. The core is the reptilian brain, which is in charge of your physical body. Next, the mammalian brain. It handles emotions. Finally the neo-cortex, aka the thinking mind. As you can see the logical portion of the brain was developed last. That is why you hear attraction isn't a choice. You can't logic a woman into feeling attraction for you, because it's an unconscious processes that takes place in a different part of her brain.

If you notice most men are using there logical brain, while women are fixated on emotion.

If you want to become successful with women, then you must learn to communicate emotions. This is why Mystery says willingness to emote in an attraction switch. Because if your emotions are strong enough, then they will be felt. And if they feel good, she'll want more.

This is why Ross Jeffries says capture and lead a womans imagination and emotions.