after seeing that video of robbie williams on a us Chatshow i thought this video would show how not to serge a woman the women is fearne cotton a well known (and good looking tv presenter) in the uk this was during live 8 concert in london and this was on live tv. fearne later said she didn`t take him up on his offer

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i would be interesting to discuess what he did wrong

Isn't it obvious?, if she accepts live on air then she is going to look like a big slut in front of millions of people. Williams has a reputation for being a womanizer and came on too strong for a woman who definitely doesn't like being seen as a soft touch.
As a good-looking rich celebrity, even by Fearne Cotton's standards, he already has attraction going for him so his cocky/funny stuff is wasted on her, he needed to work on comfort. You must have encountered situations where C/F backfires like this even though it is a good approach in general.

William's game is actually pretty good though IMHO, his cheeky chirpy chappy act is actually a pretty good default persona, since he comes across as fun and sexual without being threatening. You'd get pretty good results with it relative to AFC shit.